Shao-Jo Lin | Designer + Art Director

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Some thoughts on marketing and design

A Brief Introduction to SEO

Search engine optimization (SEO) is defined as: 

the process of affecting the visibility of a website or a web page in a search engine’s “natural” or unpaid (“organic”) search results
— http://en.wikipedia.org/wiki/Search_engine_optimization

But why is SEO so important?

People rely on search engine to find what they want. However, there are tons of websites out there on the Internet. When consumers land on the result page, 91.5% of them only click results on the first page[1]. Therefore, in order to make your potential customers find you, your website must be on the first page! Otherwise, your website is just like not existing at all. 

And SEO is the best way to increase the chance for you to be found.

Basically, your position on the result pages is determined by two key factors:

1. Keywords: Keywords enable search engines to know what your site is about. The more those words your site has, the bigger the chance is for you to be on the top of the result list. 

But you may ask, how do you know which keyword should you choose? Here is a useful tool to help you find out the most popular keywords people search on the Internet: Google Trends. By comparing different words that you would like to use on Google Trends, you will be able to find the most suitable words for your site.

2. Backlinks: A backlink is a link your website receives from another website. The more often your site is cited by other website, the more backlinks you have. The number of backlinks shows the quality of your website; it enables search engines to know how likely it is for your website to be relevant. 

In order to generate backlinks to your website, you can take advantages of social media. Creating accounts on different social media platforms, and adding links to your official website is the only the first step. Sharing your site, growing your fan base, and eventually making people share you site is the long-term goal.    

SEO is very important because it helps you to show up on the top of the result list. It is the most effective way to increase the traffic of your website. 

If you want to learn more about SEO, I recommend you to visit the website of Moz, a SEO software company. They offer a free guide to SEO for beginners: http://moz.com/beginners-guide-to-seo

Reference:

[1] The Value of Google Result Positioning, http://chitika.com/google-positioning-value