Shao-Jo Lin | Designer + Art Director
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Integral Ad Science

 

Integral Ad Science

Bringing Life to a Data Analysis Giant

 
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Overview

My role

Wireframe Development
UX Strategy
UX / UI Design

Agency

Night Owls
Integral Ad Science Branding Team

Client

Integral Ad Science

Year

2016

Link

integralads.com

 

About

Integral Ad Science is a global technology and data company that empowers the ad industry to effectively influence consumers everywhere, on every device. They came to the agency I worked at, Night Owls for a rebranding project. I worked with Integral Ad Science's marketing team and their branding agency to redesign the website.

 

Challenge

Integral Ad Science’s new brand image not only had to stand out in the competitive data analysis industry but also appeal to a variety of audiences, from boutique brand agencies, small businesses to advertisement technology companies.

 

Brand Strategy

While all their competitors filled company descriptions with difficult terms, the branding team decided to take an unconventional path: to be a lifestyle brand that is down to earth and explains the technology in a straightforward way.

 

 

Visual Direction & UI

The goal of the creative direction is to evoke a sense of cheerfulness, creativity, and excitement. The branding team used everyday objects to represent all the data solutions that Integral Ad Science provides for their clients and I was able to utilize these objects as way finders in the website to make the website easier to use.

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Wireframe

I used Adobe Experience Design to create a clickable wireframe before we moved on to the actual design.

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Design

After I completed the wireframe, I collaborated with the branding team to re-designed the website which is user-friendly and meets the new brand direction. 

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