Mobvoi is a artificial intelligence company featuring wearable devices. The TicWatch series powered by Wear OS by Google allow the users to always stay connected. With 5 ATM waterproof rating, TicWatch S2 is the first TicWatch that the users can swim and surf with.
In this launch campaign, I was responsible for the strategizing the art direction and producing imagery.
TicWatch S2 is the second generation of Mobvoi’s signature TicWatch Sport. It is a product designed based on the feedback from Mobvoi’s most loyal customers. The key upgrade are the waterproof rating and the Swim Mode which can track all the swim metrics including laps, calories burn, and pace. We’d like our loyal customers to feel that we actually value their inputs and make improvement based on their needs. The photography and video are produced to reflect our appreciation and the key features of TicWatch S2.